1972 BEST Products Peeling Showroom. Richmond, Virginia [SITE Architects]

"SITE's first project for BEST, in 1972, was not a new building but simply an alteration of an existing one. SITE added a veneer of brick to make a wall that looks as if it is peeling away from the building. This modest intervention removes the building from the real of anonymity without introducing questions of architectural design. Instead it undermines the logic of the building with a modification that implies ultimate destruction"
(Arthur Drexler, 1979, p.8-10)

Drexler, Arthur: "Introduction" en: "Buildings for Best Products", Museum of Modern Art, New York, 1979, pp.8-10.