Sobre la importancia del contenedor, envoltorio o paquete [1970] Michael Barnard + David Greene

El catálogo como generador arquitectónico...
Divagaciones de Barnard y el archigramero Greene sobre la importancia del "package" en la sociedad de consumo:

"The pac, packaging, the package, deal... -fundamental- characterístics of the consumer scene- the building together of often diverse items and services to provide a complete dream. The pac is a module, and the meaning of the module is determined by its use. The attraction of a pac lies its completeness in that you don't need any more hardware to operate it, but that the way that you use it is dependent on your own software"

Architectural Design Septiembre 1970

Architectural Design Septiembre 1970

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